JOSHUA FOSTER
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MERCEDES-BENZ - INTERACTIVE BANNERS

 
 

Magic Body Control is an advanced feature which keeps the vehicle’s body perfectly level when traveling over uneven surfaces, virtually eliminating driving discomfort.



By leveraging the versatility of the mobile platform, we allowed the user to feel the feature they’re never supposed to.

This was achieved by creating a series of banners that used a variety of smartphone functionalities to allow the user to physically experience the feature, rather than merely read about it.