JOSHUA FOSTER
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STONES - BOT

 
 

THE BOTTLE OPERATED TABLE

Brand: Red Bull | Product: Red Bull Studios | Medium: Application & Design Mixed-Media
Role: ACD/AD

Stones is South Africa’s largest pool hall chain, with 14 locations across the country. The problem was that brands were diverting their promotional budgets to more contemporary venues.

So, we created something that would actively encourage Stones customers to choose the promotional brand over their usual brand: The Stones BOT, or Bottle Operated Table, which neatly combined the two primary elements of the Stones experience – pool and beer, rewarding customers for buying a specific brand with a free game of pool.

 

Full credits:

Client: Rayhaus
Product: Stones Bar

Agency: Publicis Machine
ECD: Gareth McPherson
ACD/AD: Joshua Foster
CD/CW: PJ Eales
Production Agency: NURUN
CTO: Johan Steyn
Information Architects: Michael Celliers, Dustin Silk, Gareth Cozens, Vanya Kruger & Richard Masefield