The world questioned Cadillac's commitment to luxury, innovation, and performance.
We answered with 200 mph truths, rule-shattering retorts, and self-driving conclusions
that Cadillac will never stop daring.
'NEVER STOP DARING' - CADILLAC GLOBAL BRAND TVC
Client: General Motors
Agency: ROKKAN New York
CCO: Brian Carley
ACD [Art]: Joshua Foster
CD [Copy]: Ryan O’Keefe
DOP: Janusz Kaminski @ Independent Media