We were asked to make a 4-minute documentary about a new, custom, V8 Twin-turbo being built exclusively for the Cadillac CT6-V. The brief was for it to feel premium and full of energy, however, we didn’t have access to the car, had to shoot in an old factory, and were handed a tiny budget.
Rather than stick to the brief, our idea was to treat this bespoke engine as new product from Cadillac - giving it it’s own visual identity and launch film.
Product: BLACKWING V8
Agency: ROKKAN New York
ACD [Art]: Joshua Foster
CD [Copy]: Kevin Keehn
Producer: Bruce Andrini
Director: Julian King @ Public Record