JOSHUA FOSTER
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THE GLENLIVET - RUMBLE

 

In 1824 George Smith became the first person to apply for and receive a license to legally produce spirit, that’s why The Glenlivet is known as “the single malt that started it all”. We needed to convey this story to consumers in a relevant way that would also engage and entertain them.

The commercial tells the story of a young man who makes the decision to open a clothing store in a forgotten area of downtown Johannesburg. Over the years other people see the value in his decision and follow him, opening their own stores and restaurants, which eventually leads to the revitalization of the entire neighborhood.

 

THE GLENLIVET - ‘RUMBLE’ TVC

Client: Pernod Ricard
Product: The Glenlivet

Agency: Publicis Machine
ECD: Jake Bester + Gareth McPherson
ACD [Art]: Joshua Foster
CD [Copy]: PJ Eales
Producer: Caz Friedman

Director: Bailey @ Velocity