JOSHUA FOSTER
Trivial-Pursuit-1.jpg

TRIVIAL PURSUIT - PRINT CAMPAIGN

 

We wanted to remind people about their thirst for knowledge and to show the fun element that comes with playing this iconic game.

We set about creating a series of print ads that convey how easily players get the names of famous historical, sports, entertainment and other significant figures, confused. 

 
 
 

We illustrated this with styled shots of Iconic personalities depicted with their names interpreted incorrectly to demonstrate that answers that are close to right are not good enough for winning a game of Trivial Pursuit. Essentially our message is that you have to be smart and informed to win a game of Trivial Pursuit.